Tuesday, April 16, 2013

Print vs screen document design

          Reading had been an activity to spend your leisure time. People had spent US$108 billion on books in 2009 globally (Ballhaus 2011). Due to the increasing in smart phone and tablet usage, publishers are penetrating into digital books. As new forms of media publishing emerged, the layout content of document design are evolving. A print document is 2-dimensional as reader has to turn the page to view a fixed size of posters (Nielsen 1999). Compare to screen design such as eBooks, design is in 1-dimensional as readers can use scrolling, zoom in and out or even rotate the screen for preferable view (Nielsen 1999; Apple 2013). On top of that, publishers design to include music, videos and interactive graph into screen documents. 

          Below pictures show different on print and screen document design on Fortune magazine. On this print design had a heading on top, picture on top left and wordings from left to right. 
In contrast, screen document design had a greater flexibility on layout as design divided into two sides and has a big title, picture on right and a wordings that able readers to scroll on the right. 

Reference List
Apple 2013, Apple in Education, viewed 14 April 2013 <http://www.apple.com/education/>.
Ballhaus, W 2011, Turning the Page: The Future of eBooks, PricewaterhouseCoopers, Technology, Media & Telecommunications, Germany.
Nielsen, J 1999, Diffrences Between Print Design and Web Design, Nielsen Norman Group, viewed 14 April 2013 <http://www.nngroup.com/articles/differences-between-print-design-and-web-design/>. 


1 comment:

  1. Can expand writing to another two points of difference abt screen vs print. Apply points onto examples from your group's slides & a textboook page.

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